The authorities embarked on a two-pronged plan to relieve the shortfall of nurses. One scheme was an aggressive national campaign, with central government funded exhibitions, lectures and gimmicks to attract recruits in the regions from London to Liverpool. The campaign was not especially successful. The Tottenham Hospital Management Board reported that ‘such energetic campaigning deserves better results’, when, for example, there were just 17 enquiries for 737 vacancies. Out of this number, only two potential students and one qualified nurse came forward.
The other scheme was devised by the Ministries of Health and Labour in conjunction with the Colonial Office, the General Nursing Council (GNC) and the Royal College of Nursing.